Coming towards 2019, you can see that apart from core IT skills, the skills of digital marketing are in high demand. Starting from multinational giants like Google, Microsoft, Apple, Amazon, to startups all of them have to focus on digital marketing. And trust me without digital marketing you will not be able to reach the zenith of success.
Well, there are few highest paid digital marketing jobs that are in trend this year. If you are dreaming of expecting six-figure salary, then digital marketing is the right choice for you. Let’s dive into the designations which are most popular this year globally.
Based on the Digital marketing salary guide, we have pointed out few jobs on digital marketing.
1. Search Engine Marketing (SEO)
SEM and SEP specialist or experts are one of the most demanding professionals worldwide. You all know that all companies need optimization of their website. All of them are targeting to be in the first page of Google. Now you may ask why it is so. Tell me one thing whenever you have searched something in Google have you ever visited the second page.
2. Search Engine Optimization (SEM)
Businesses which are focusing on SEO on their products, website, content, etc. are more likely to be enjoying a sudden increase in their website traffic and lead generation of their companies. Proper utilization of digital marketing skills will lead to the desired result. Hence, professionals in this field are in high demand.
The salaries projected for the year 2018 are as follows:
SEO & SEM Analyst/Specialist
UX is the field that is growing by leaps and bounds it is as important as the SEO part. Digital marketing is incomplete without perfect UX of the mobile apps as well as the website. If your web pages and apps have poor UX, you will be not accepted by your consumers.
UX experts are the reason for higher customer retention as well as new customer acquisition. Apart from that, you can improve your product features and designs while understanding the consumer trends. Candidates having enriched UX skills are receiving skyrocketing salaries.
Here is the list of the UX digital marketing jobs:
4. Web Analytics
5. Data Analytics
With the emergence of the Internet of Things (IoT) and Big Data Analytics, the skills of utilizing the technologies are in high demand. Companies nowadays are striving to utilize Big Data and they need the professionals who know to use the data. They are hiring talented experts and analytics who know how to use the data.
Effective digital marketing teams become competent whenever there are web analytics and data analytics professionals. In this competitive market, in order to become a market leader, big data is very important as they will, in turn, lead to improved website traffic. If you want to sustain in the market, utilize big data in formulating targeted marketing campaigns while improving customer personas and higher customer retention rates.
The highest paid digital marketing jobs in the field of data analytics and web analytics are as follows:
6. Big Data Analyst & Information Architect
Stepping up in the future:
Companies are looking towards more prospects in digital marketing. Comparing to what they invest in the professionals of SEO, SEM, UX, Big Data, web analytics and Information Architect, they are getting a huge amount of profit out of it.
Now considering the upcoming skills of digital marketing field gear up your skills and utilize the opportunity which is in front of your hand.